Manager, Marketing

DEPARTMENT: Sales, Marketing, and Client Management
Email Job

Expectations for All Employees:

Supports the organization's mission, vision, and values by exhibiting the following behaviors: Client focus, accountability, innovation, teamwork, honesty, integrity and respect for all team members.


Position Summary:

The Marketing Manager oversees marketing campaigns and content development within an annual marketing plan including but not limited to collateral development, email/web initiatives, social media, advertising, public relations and conferences.


Primary Duties and Responsibilities:


1) 1. Marketing Planning: (40% of time)

  • Identify tactics and recommend marketing mix for custom research and syndicated services that support company goals and result in sufficient qualified leads for sales ( including email, direct mail, conferences, client events, advertising, PR and social media, etc)
  • Plan marketing campaigns
    • Apply understanding of available media, approved product positioning, HSG customer needs and hot buttons to develop/oversee the development of individual communication and campaign elements
    • Map and communicate campaign lifecycles
      • Determine sequence of tactics by target audience
      • Identify prospect actions and responses [to programs/tactics] that indicate interest in HSG services and readiness for sales hand-off
    • Identify reporting requirements for tracking results
    • Identify any new resources and/or business processes required for campaign implementation
    • Work with agency partners to develop creative needed for campaigns. Ensure campaigns follow HSG brand standards
  • Coordinate with marketing specialist on the implementation and measurement of marketing tactics
  • Assess and communicate marketing results including campaign response and ROI (revenue/sales)


2) Support the development of messaging for new syndicated products/custom capabilities: (10% of time)

  • Oversee market research to test service/capability messages and names for new services
  • Oversee agency that develops copy, visuals (“service pictures”) or other elements of new product messaging.


3) Develop Content for Marketing Campaigns: (20% of time)

  • Identify content needed to support marketing campaigns/tactics
  • Evaluate syndicated research content for fit for use in marketing communications [in terms of alignment with customer needs and product positioning]
  • Work with external authors, editors and HSG syndicated/custom subject matter experts to develop executive briefs /white papers/presentations to support approved positioning/messages
  • Map content to target customer based on their profile (wants/needs) and where they are within buying cycle (sequence content)
  • Package content in a way that drives interaction with HSG (includes copy writing/edit/design/formatting/repurposing)
  • Select the most effective mediums for communicating packaged content
  • Write client communications/oversee development of client communications that use voice of customer, include a relevant hook, subject line and call to action
  • Assess the impact of message/content to improve campaign/communication effectiveness


4)  Sales Collateral Development: (15% of time)

  • Oversee development of sales tools- ensure sales has required tools to move clients through the buying cycle and knows how to use them (includes emails for prospecting, promotional pieces, etc).
  • Oversee development of annual update of materials needed for renewal of syndicated products including corporate brochure (portfolio piece), research agendas, capabilities PPT decks (primers), and proposal templates


5) Internal Marketing (5% of time):

  • Oversee monthly updates to internal newsletter “HSG Voice”
  • Support Year-Beginning Meeting and other major company campaigns – oversee agency development of logos, taglines, themes and giveways.


6) Marketing Operations and Governance (10% of time):

  • Agency/vendor selection – Select and manage external agencies and ensure that department has a bench of appropriate partners to rely upon (vetted vendors).
  • Monitor marketing expenditures versus budget
  • Curate content marketing library – organize content so that it can be repurposed/reused, oversee process for retirement
  • Manage a planning calendar and ensure communication of status to sales and practice areas
  • Maintain library of client personas. Conduct client interviews and observe sales calls as needed to build new personas and stay up to date on client needs.

Skills & Abilities Requirements:

  • Proven ability think strategically and creatively
  • Excellent writing skills
  • Strong organizing and planning skills
  • Organizational communication skills – ability to communicate and operate effectively within a matrixed organization with geographically dispersed colleagues
  • Budget management
  • Must have ability to work under pressure, meet deadlines, and work on multiple projects simultaneously
  • Must be a team player and be able to effectively interact with staff at all levels of the company
  • Ability to engage, influence and lead people and negotiate
  • Must be willing and able to mentor HSG associates
  • Proficiency in MS Word, Excel, PowerPoint, Outlook


Education & Experience Required:

  • Marketing, communication or related degree required, with MBA in marketing preferred
  • 5+ years of marketing experience required
  • 2+ years of pharmaceutical industry experience or relevant healthcare experience in a role delivering or using market research required
  • Experience with associate management/leadership preferred
  • Experience with Marketo or other marketing automation system (Eloqua, Silverpop, etc) preferred
  • Experience with or preferred
  • Travel required approximately 15-20% of the time


Apply Today



Please complete the form to have this document sent to your email.


Please complete the form to have this document sent to your email.